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Marketing Manager

  • Opportunity to have strategic impact for a successful Australian family-owned business
  • Work with The Board of Management and leadership team
  • Based in Keilor Park

  
About the Employer
Exciting times ahead to join an Australian family-owned business, specialising in innovative & sustainable solutions within the packaging industry reducing the overall environmental impact of their products. They have earned global award-winnings & recognition for their packaging machines & consumables which are backed by a supportive team.
  
About the Role
Due to the company’s growth plans, they are repositioning their brand message and would like you to assist with executing their Marketing & Communications Strategy.
  
You’ll be managing a small team including a Social Media & Content Marketing Coordinator, Graphics Designer and SEO support.
  
To be successful in this role, you consider yourself to be a dynamic and creative marketing professional. You will demonstrate your clear and precise communication skills, outgoing and colourful nature, teamwork skills, natural flare, previous success in a marketing and communications role and have the ability to advocate your courageous marketing ideas to senior stakeholders.
  
This is a great opportunity for an up and coming marketing and communications professional to advance their career and add to their portfolio of achievements.
  
Available for immediate start.
  
Benefits

  • Opportunity to have strategic impact for a successful Australian family-owned business
  • Work with The Board of Management and leadership team
  • Based in Keilor Park

  
Duties

  • Ensure lead generation through inbound marketing channels is at its optimum (website, search engine optimization (SEO), campaigns, social media).
  • Build brand awareness & maintain corporate branding through our “brand messaging consistency” and online presence.
  • Create an easy online customer experience through our online order & client portal via the new website.
  • Manage and implement projects as designated by Managing Director & The Board.
  • Ensure the annual marketing budget and ROI is delivered against the agreed budget.
  • Ensure marketing campaigns and product launches are delivered on time and within the agreed budgets.
  • Supporting the national sales teams with their marketing material; case studies, gifts, flyers, brochures, videos, catalogues etc.
  • Managing In-house Graphic Designer, Website & Social Media Coordinator, Marketing Assistant & overseas Graphic Designer/Agency.
  • Build, deliver and communicate the marketing strategy for the business by working closely with the leadership and national sales team.
  • Ensure leading edge marketing products are in place e.g. library of video’s in place for live demonstrations to support the Sales team with website traffic conversion
  • Ensure all email marketing campaigns are delivered on time and within the agreed budget with the assistance from the Website & Social Media Coordinator.
  • Responsible for social media platforms and campaigns with the assistance of the Website & Social Media Coordinator.
  • Staff recruitment and selection (in line with HR).

  
Required Skills

  • Excellent written and communication skills
  • Internal and external stakeholder management
  • Negotiate commercial outcomes for the business eg. external providers
  • Ability to lead and manage your team
  • Dealing with competing priorities

  
Required Qualifications

  • Bachelor’s Degree in Marketing and or related discipline

  
Performance Goals

  • Track and report against sales generated through website leads (new & re-occurring clients) on a monthly basis.
  • Lead generation up 15% from previous FY year results
  • Ensure website traffic is up 15% from previous FY year results
  • Ensure monthly team meetings and regular “one to one” meetings are occurring within your team
  • Lead and manage the annual performance review process for your team
  • Ensure the new website is built and tested by March 31, 2022 and launched in conjunction with ERP project

  
Required Experienced
Minimum of five years’ experience in leading a marketing function / team within an Industrial environment. Experience working within a family run business, while not essential, is desirable. Being part of leadership team and working with a Board of Management.
  
Please note only candidates that meet our client’s selection criteria will be contacted.
  
Job ID: BBMM01

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