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Website & Social Media Coordinator

  • Attractive remuneration
  • Opportunity to have impact for an Australian family-owned business
  • Based in Keilor Park

  
About the Employer
Exciting times ahead to join an Australian family-owned business, specialising in innovative & sustainable solutions within the packaging industry. They have earned global award-winnings & recognition for our packaging machines & consumables backed by a supportive team.
  
About the Role
With online user-experience, technology & algorithms always evolving, we are looking for an experienced, tech-savvy individual with all-rounder skills to manage and maintain our existing website & social media platforms.

Due to the company’s growth plans, a new website build & integration with our ERP/CRM is currently taking place which you will be involved with. This includes overseeing the build, launch & ongoing maintenance. Knowledge and experience in front-end and back-end website development is required and liaising with external agencies, SEO & third parties to ensure the best online experience for our customers.

The second project is a brand repositioning for sustainability where you will develop & implement our client’s Social Media strategy to improve their brand awareness. An understanding of digital marketing and producing written content for the website, campaigns & various media platforms is required. You’ll be working alongside their in-house graphic designer & reporting to the Marketing Manager on deliverables. 

To be successful in this role, we are looking for a diverse, talented individual who is hands-on, analytical, can problem-solve & has excellent time management skills. A great opportunity arises for the right candidate to join the Marketing Team.
    
Duties
Website

  • Maintain & build upon the existing website on a daily basis eg.product updates, create landing pages, copywriting etc.
  • Monitor website performance & keep up-to-date with industry best practices eg. page speed, 404s, spam/hacks, google algorithms requirements etc.
  • Identify and respond to all security breaches, ensuring full compliance on the website with cookies, laws & regulations.
  • Respond to and troubleshoot all website issues.
  • Oversee the design and development of front-end and back-end web architecture for new website.
  • Liaise with web hosting company, web agency & third parties.
  • Work with our SEO Agency for on-page & off-page optimisation.
  • Solid knowledge of SEO, PPC, keyword research & Google Analytics.

  
Social Media

  • Manage the day-to-day handling of all social media channels eg. LinkedIn, Facebook, Instagram, YouTube & Twitter using scheduling tools.
  • Set targets to increase brand awareness & increase customer engagement.
  • Undertake audience research, analyse competitor activity and stay up-to-date with industry trends.
  • Content writing for print, online, social media, edms & video scripts – reflect brand repositioning message, company values, packaging solutions & products.
  • Work with the Sales Team & Industry influencers for joint PR, Case Studies & Testimonials.
  • Manage budget for social media ads, re-target & re-marketing.
  • Educate staff on the use of social media & prepare Linkedin profiles.

  
  
Skills and Experience
Must Have Technical Skills:

  • UI & UX Design for conversions
  • WordPress, HTML coding, CSS, JavaScript experience and knowledge
  • Web Hosting, Firewalls, IDS/IPS, Web-Proxy and Security Audits
  • CRM skills
  • Copywriting
  • Solid knowledge of SEO, PPC, keyword research & Google Analytics.
  • 1-3 years of experience 

Advantageous Skills (but not essential):

  • Google Lighthouse, SEMrush, Hotjar or other
  • Experience using Zoho, Oracle Netsuite or Microsoft Dynamics
  • App Design Knowledge
  • Adobe Illustrator skills

    

Please note only candidates that meet our client’s selection criteria will be contacted.

  
Job ID: BBSM02

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