Case Study: Big Ant Marketing

The Recruitment Alternative has found much success due to the marketing strategies we have adopted. We have been supported by an affordable marketing agency by the name of Big Ant Marketing.

Who are Big Ant Marketing (BAM)?

BAM is all about providing small to medium-sized businesses with highly effective and affordable modern marketing solutions to drive forward sales. This video summaries their services perfectly, click here to view.

What services do they offer?

The Recruitment Alternative used a range of their services including:

  • Search engine optimisation (SEO) strategies
  • Video creation
  • Social media marketing
  • Email marketing
  • Web design assistance to enhance SEO

We found a significant increase in website traffic which drove forward our client and candidate engagement. These strategies also helped to improve our overall branding and online presence.

Why Use BAM?

To put it simply, we needed assistance with our digital marketing at an affordable price. After calling many digital marketing agencies and getting extremely high quotes that were outside of our budget, Big Ant Marketing became the answer we were looking for. We are very happy to recommend BAM after using them for a while now.

If you are a small to medium-sized business looking for an affordable Digital Marketing Agency without compromising on quality, review Big Ant Marketing’s prices by clicking here.

Social Media for Small Business

As a small business owner, having a social media presence can be a great way to reach existing customers and clients, as well as connect with potential ones. When this is done correctly and effectively, it can add a boost to your business.

However, you also need to be conscious of how you manage your social media platforms as it can be a distraction as well as deter potential clients if not utilized effectively.

Here are some tips from The Recruitment Alternative on ways you can foster a positive social media experience for your business.

What are your goals?

You don’t need have social media presence across all platforms just because they are available to you. Think about your business goals then identify which platform will best assist you in achieving those goals. Make a list of 3 to 5 goals, then look at which platform/s you will use to leverage these goals.

Choose your platform

Do some research and find out where your clients and customers spend most of their time online. Invest your time in this platform, start networking, sharing other people’s content and start growing your connections.

Use visuals

When posting content on your social media pages, adding photos, videos or graphics as opposed to pure content, will help boost engagement with your audience. If you have a service based business, you could consider posting a photo that aligns with your content and is quick to grab the attention of the reader.

Seek assistance

Managing your social media pages as well as your business can be overwhelming and you don’t need to do it all yourself. See if there is someone in your business who can take over management of this function, or if your budget allows, enlist in external support.

The Recruitment Alternative has presence across three social media platforms. You can find us at the links below:

LinkedIn: www.linkedin.com/company/the-recruitment-alternative

Facebook: www.facebook.com/therecruitmentalternative.com.au

Twitter: twitter.com/RecruitmentAlt